Brand Timeline
I wanted to understand where iFrogz as a brand had been.
Meet Lily
A 16-year-old student athlete with big aspirations of playing tennis professionally.
How might we help Lily prepare to have a healthy adult mindset?
Initial Ideation
Sketches that explored different ways of how iFrogz might address Lily's needs.
Chosen Direction
I saw an opportunity to design a product that would make it easier for Lilly to coach herself. This post gave me an idea.
